Sales Coaching and Training

our courses

Don’t miss the upcoming interactive Sales Training for the material supply industries.

Level 1
February 23-25th, 2026
Tampa, FL
Level 2
March 10-12th, 2026
Frisco, TX
Level 1
November 16-18th, 2026
Tampa, FL
In-house Classes

Sales Coaching and Training

Chris has worked extensively in selling and marketing-related roles for over twenty-five years, focusing on developing and cultivating relationships, project estimating and bidding, procuring and selling materials, and sales management. Over the last ten years, C&A has utilized this experience to expand into sales training and coaching. This wide-ranging experience enables C&A to stay current on sales issues and industry topics, providing Chris with key insights into today’s sales professionals.
Carwie & Associates
C&A does annual industry-wide and in-house classes, offering distinct advantages for the participants. The industry classes provide an opportunity to learn new techniques and exchange ideas with peers from across the country. The in-house classes allow a more in-depth review of company strategies and positioning as well as increased accountability with timely follow-up. Both classes use highly interactive learning techniques, including video role plays, table discussions, group exercises, and customer panels to facilitate learning. Class sizes are strictly limited to 25 attendees’ to facilitate active participation.

Our sales training, specifically tailored to the material supply industry, is focused on defeating the “commodity mindset” through selling value, differentiation, relationships, and service. Our classes include employees tasked with selling aggregate, asphalt, cement, concrete, emulsion, erosion control, equipment, lime, liquid AC, and transportation services.

The basis of these classes was started by NSSGA (National Stone Sand and Gravel Association) and Vantage Associates, Inc. (James Sisson). The NSSGA still co-brands these classes today.
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Major Program Sponsors

Premier Aggregates Peckham Industries Heidelberg Materials Irving Materials Thomas Concrete Summit Materials Vulcan Materials Rogers Group Martin Marietta Elrus The Erosion Company Knights Redi Mix MLC Logo Premier Aggregates Peckham Industries Heidelberg Materials Irving Materials Thomas Concrete Summit Materials Vulcan Materials Rogers Group Martin Marietta Elrus The Erosion Company Knights Redi Mix MLC Logo

Many of these companies have taken part in our customized in-house programs.

Additional Sponsors

Arcosa
Aggregates USA
Associated Asphalt
Barrett Paving Materials
Bayou Concrete
Bedrock Resources
Blue Water Industries
Boxley Materials Company
Braen Stone Industries
Caldwell Stone
Cemex
Central Sand & Gravel
Concrete Supply Company
CRH Americas
Dolese
Erlen Group
Fred Weber
Fullen Dock & Warehouse
Gerken Materials
Granite Construction Co
IA Construction
John Deere Construction
Knife River
L.G. Everist
Luck Stone
Lafarge-Holcim
Material Sales Company
Mulzer Crushed Stone
Nugent Sand Co
Ondrick Materials
Ozinga
Pine Bluff Sand & Gravel
Silver King Trucking
Titan America
VCNA United Materials
Wake Stone
Wendling
Whitney Logistics
Winter Brothers Material Company
Rated 5 out of 5
“Excellent instructors that provided conceptual insight along with legitimate industry applications. Was highly thought provoking and challenging while still teaching valuable tools. Enjoyed how applicable it was to our actual industry.”
Martin Marietta
Martin Marietta
Rated 5 out of 5
“Atmosphere was great. Each student was challenged to think outside the box. Pushed out of my comfort zone a few times, but was satisfied with the result it brought. Would be interested in taking an advanced course in a year or two.”
Rogers Group
testimonials

Real Training. Real Impact. Real Results.

Our programs have helped thousands of professionals gain confidence, communicate more effectively, and perform at a higher level. Every class is built on real-world industry experience, hands-on exercises, and proven teaching methods that stick.

Whether you’re developing new leaders, improving team communication, or preparing employees for the next level, our classes deliver measurable and lasting improvement.

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