Level 2 builds on the foundational concepts taught in Level 1. This offering explores advanced value delivery, substitute products, influencing supply/demand dynamics, pricing strategies, preparing for critical sales calls, negotiation techniques, and behavior profiling. Participants are challenged to adapt role plays based not only on changing scenarios but also on buyer motives and personality types.
The ideal participant has completed the Level 1 course or has 5+ years of sales experience. See the Level 2 Agenda.